I often receive questions from founders about how to approach investors and raise venture capital for their businesses. The best advice I have is to take a strategic approach, in the same manner they might approach B2B sales, and build a fundraising pipeline. Although this method may require more effort upfront, it has been tried and tested, resulting in the best outcomes and saving time in the long run. Here are a few top recommendations for getting started:
Keeping track of ongoing conversations with potential investors is crucial. Founders should have a place to track and monitor these conversations, which can help determine which investors require more attention and set up a rhythm for follow-ups. This should look and feel much like a basic CRM. And last but not least… Show up prepared and go crush those meetings. Later on, we will talk about cold outreach, materials to bring, key metrics, and how a conversation between a VC and Founder should go.
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